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美国佐治亚理工学院徐立臻教授学术报告




发布者:   时间:2018年07月23日 08:56


报告题目:Forward-Looking Behavior in Mobile Data Consumption and Targeted  Promotion Design: A Dynamic Structural Model

报告人:徐立臻 副教授 美国佐治亚理工学院

邀请人:李文立 教授

时间及地点:2018年7月24日上午10:00;管经新大楼B312

个人简历: Lizhen Xu is an Associate Professor of Information Technology  Management in the Scheller College of Business at Georgia Institute of  Technology. He received his Ph.D. in Information Management and M.S. in  Economics from The University of Texas at Austin, and his B.E. in computer  science from Tsinghua University, China. He specializes in quantitative research  methodologies that involve both analytical and empirical modeling. His  interdisciplinary research interest lies in the economics of information systems  and its interface with marketing and operations management. The substantive  areas of interest include: online advertising and search engine marketing,  mobile analytics and user behavior, online reviews and service management, among  others. His papers have been published in academic journals such as Management  Science, Information Systems Research, Journal of Marketing Research, Production  and Operations Management, Journal of Management Information Systems, and  Decision Analysis.



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